Redefining "Time for You": A Reflection on True Effectiveness
- Winston A. Wilson
- Dec 10
- 3 min read
"Effectiveness" has changed. It's not just about getting stuff done anymore. In our crazy modern world, you have to intentionally plan time for "nothing."
"Nothing" is actually something. Calling it "active recovery" sounds fancy, but it means giving yourself space to just be and do what you genuinely want, instead of constantly reacting to urgent stuff.
Real, honest connection is electric. The best part of life is having those deep, authentic conversations with friends—even about tough stuff like politics or shared struggles. It's the opposite of the shallow, "performative" drama online.
Get in the flow. That feeling when your mind is sharp and you're deeply present? That creative flow state is the best antidote to mindlessly scrolling and consuming content.
Your to-do list is a guide, not a weapon. Yeah, try to get your stuff done, but if you don't finish everything, seriously, don't beat yourself up.
The point of your system is clarity, not guilt. An effectiveness system is there to capture all your wants and needs. It's a framework for clear thinking, not a tool to measure your worth as a human.
The new skill is curating, not conquering. Stop trying to crush your whole list. The real challenge today is learning to pick what actually matters.
Disconnect and connect. This weekend, take some serious time—an hour, half a day—to just be with someone. Ditch the phone. Listen without preparing your next genius response.
Genuine presence is the real work. In a world full of noise, that pure, undistracted connection is what truly recharges your battery and fills your spirit. Go get replenished!
Here is a polished version of your article, updated with a lens for today's context—factoring in our post-pandemic realities, the speed of digital life, and the deep need for both authentic connection and genuine effectiveness.
I've aimed to sharpen the language and integrate your own expertise as a leader in effectiveness and a creative professional.

I am in the process of reclaiming my weekend effectiveness. In our current culture, this means something radically different than it did just a few years ago. Today, "effectiveness" must include intentional, strategic time to do "nothing."
This isn't laziness; it's active recovery. It's creating space to just be, or to do whatever we truly want to do, free from the tyranny of the urgent.
Last week, I experienced the power of this firsthand. I met with some friends, all of us writers. The conversation was amazing—a truly authentic dive into the trials and tribulations of navigating our creative lives in this complex era. We talked about everything: race, politics, our common struggles, and our shared experiences.
In many settings, these are the "third rail" topics, silenced by discomfort or fear. But in an age where so much public discourse is performative or polarized, creating a safe container for this kind_ of candor is invaluable. I was fully present, "in the now" with them, and it was electric.
I live for that state of creative flow. My mind sharpens, my emotions heighten, I feel the weight and texture of words more acutely. It’s a marvelous feeling. It's the antidote to the passive consumption that defines so much of our time.
This weekend, you probably have a list of items that you or someone else created. By all means, get those things completed. But if it all doesn't get done, do not beat yourself up.
We must update our understanding of productivity for the world we live in now. The point of an effectiveness system is to capture what you need, want, and wish to do—it is not a weapon to force you to do all of it on any given day. Your system is a framework for clarity, not a measure of your worth. The true skill today is learning to curate that list, not just conquer it.
So, this weekend, take a moment, an hour, or even half a day. Find another soul and truly be with them. Put the phone away. Listen without planning your response. Be present. In a world saturated with distraction, this genuine, undistracted connection is the real work.
I guarantee you will feel your own spirit filled and your energy replenished.


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